top of page

Exploring Brighton’s Best with Jon Kennett – A Journey Through Business, SEO, and Community

Brighton is a city that thrives on creativity, innovation, and strong community connections. Whether you're a business owner, a digital enthusiast, or someone who simply loves discovering what makes Brighton special, this blog is for you. Jon Kennett, the agency director at Bozboz, shares insights into the world of SEO, digital evolution, and Brighton’s entrepreneurial spirit.


The content from this blog has been taken from Connected Brighton Podcast - Episode 37 - The one with Jon Kennett.


Jon Kennett
Jon Kennett

Who is Jon Kennett?

Jon Kennett is a Brighton native with a deep passion for music, technology, and digital transformation. His journey started at the legendary GAK, where he immersed himself in the world of music retail and technology before transitioning into digital marketing. Today, as the agency director of Bozboz, Jon focuses on helping businesses elevate their online presence through expert web design, SEO, and strategic digital solutions.


The Evolution of Digital Marketing and SEO

SEO (Search Engine Optimisation) is constantly evolving, and Jon explains why it's more important than ever. With AI-driven search results, businesses must adapt to changing consumer behaviours and search trends. According to Jon, successful SEO boils down to three core pillars:

  1. Technology – Ensuring your website is fast, responsive, and accessible.

  2. Branding – Building trust, authority, and recognition online.

  3. Content – Creating high-quality, natural-language content that answers real user questions.

Businesses that invest in these areas will stand out in an increasingly competitive digital landscape.



AI, Search Trends, and the Future of Digital Presence

One of the biggest disruptions in digital marketing today is AI-driven search and content creation. Jon shares his insights on how businesses can navigate this shift and use AI as a tool rather than a replacement for authentic engagement. While AI-generated content can save time, it lacks the personal touch that makes a brand stand out. Jon emphasises the importance of keeping content natural, customer-focused, and tailored to real human interactions.


Brighton’s Business Landscape: Challenges and Opportunities

Brighton is a city full of entrepreneurs, but it also presents challenges for local businesses. High rents, increasing digital competition, and changing consumer habits mean that businesses must be innovative in their approach. Jon highlights the importance of a strong online presence, especially for retail and hospitality businesses looking to attract both local and visiting customers.


“The high street is struggling, and businesses need a solid digital shopfront,” Jon explains. “Investing in a professional, engaging website can make all the difference.”


The team at Bozboz
The team at Bozboz

Brighton’s Best-Kept Secrets

Jon loves exploring Brighton’s diverse spots, from the Lanes and the Open Market for fantastic food to the iconic Brighton Pier, which holds many fond memories. Whether you’re a long-time resident or a visitor, these locations highlight the unique charm of the city.


Final Thoughts: Why SEO and Digital Strategy Matter

If there’s one key takeaway from this conversation, it’s that businesses need to continuously adapt. From understanding SEO fundamentals to leveraging AI in a smart way, digital strategy is critical to success. Whether you’re a small business owner or an established brand, taking control of your online presence can lead to real growth.


If you're looking for expert guidance on SEO and digital transformation, check out Bozboz.


The content from this blog has been taken from Connected Brighton Podcast - Episode 37 - The one with Jon Kennett.

Comments


bottom of page