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Spotlight on Sarah Wylie, Founder of It's Pzazz

Updated: Apr 12

Elevating Your Social Media Presence with It's Pzazz

In an era where a digital presence is paramount for small businesses, business owners are constantly seeking innovative strategies to stand out in the competitive online landscape. Since 2017, It's Pzazz has been at the forefront of the social media evolution for these small businesses. It’s Pzazz is committed to empowering businesses of all sizes to navigate and thrive across all social media platforms. 

It’s Pzazz was set up by Sarah Wylie in 2017, Sarah was originally working on building a small business to focus on supporting small business owners to implement processes to grow their business through marketing strategies. Sarah began networking and realised that so many small businesses owners were really just looking for help with social media and so the business took a small turn to ensure the needs of the small business world were met. Sarah decided to complete further training and for the first year, the business was all about learning and connecting. 

It’s Pzazz journey began with a singular focus: to redefine the standards of social media excellence. Over the years, It’s Pzazz has cultivated a culture of innovation and collaboration, becoming established as trusted partners in social media for businesses across many diverse industries. It’s Pzazz also has some exciting news of their own, coming soon is their own specialised scheduling tool.

Growing It's Pzazz to empower small businesses

At It's Pzazz, we pride ourselves on being more than just another run-of-the-mill social media company. Since the business was started we have continued to grow and we now have a dedicated team of seasoned professionals, committed to empowering businesses of all sizes in a world of social media, where it can be hard to stand out.  The team currently consists of two Social Media Managers Dan and Shirin who manage our day to day, one on one clients. We’re also in the process of hiring our third Social Media Manager too. 

Whether you operate in the finance industry, art and design, beauty sector, retail, have a trade empire, a coaching business, or even a business in the toy market (and trust us, the diversity doesn't end there!), our expertise is at your service. Although we work with businesses around the whole of the UK and even some in Europe, we still love to work with local businesses too. Working with local businesses means that we can visit our clients in their own working environments and really become immersed in what they do, ensuring we can represent them clearly on their social media channels. 

Networking has been a vital part of building It’s Pzazz and joining fabulous networking groups in Brighton and Hove has helped to grow the business enormously. Spending time building strong relationships with our local colleagues and making friends with other people who are also on their business journey. 

What It’s Pzazz Offers

At It's Pzazz, we offer a comprehensive suite of services designed to meet the diverse needs of our clients. The three main services we offer are content creation (social media scheduling), social media management and social media advertising. Our focus is all on Social Media, ensuring we are constantly learning so we can continue to enhance our clients social media pages. 

Content Creation: Our team specialises in crafting compelling content tailored to captivate audiences and drive engagement. From striking imagery to persuasive copy, we ensure that your brand stands out amidst the digital noise. Our approach involves extensive hashtag research and detailed monthly reporting to track performance and optimise results. Additionally, we excel in creating dynamic reels and stories specifically designed for platforms like Instagram and TikTok, enhancing brand visibility and interaction. Having suitable content on social media pages, ensures the right audience is targeted and people are interacting with the content posted. 

Social Media Management: Once posts are scheduled and go live on to social media pages we then take it a step further in managing our clients social media accounts. We engage with your audience proactively, and foster authentic connections to strengthen your brand's online presence. Our focus extends beyond mere follower growth, prioritising meaningful engagement and community-building to foster brand loyalty and advocacy. Through continuous monitoring and analysis, we refine our strategies to ensure maximum impact and return on investment. Social media management is especially important in building these strong relationships. It helps your potential clients to start the trust journey and this is where you start to generate leads through social media. 

Paid Advertising: It’s Pzazz doesn’t just set up an advert and let it run to the end date. We design, create and manage all adverts throughout your time working with us, checking results regularly to ensure the adverts are producing results. Leveraging advanced targeting strategies, our seasoned experts optimise your advertising budget for maximum impact. Through precise audience targeting based on demographics, interests, and behaviours, we ensure that your message reaches the right audience at the right time. Our data-driven approach allows us to continually refine and optimise campaigns for optimal results and return on investment.

What's to come for It’s Pzazz (and you!)

Have you heard of a social media scheduling platform, ran by a social media company? 

We are excited to announce that It's Pzazz Social, our new scheduling tool will be our next product to be available for new clients. This is our latest innovation developed in collaboration with Cloud Campaign. You’d be hard pressed to find a social media scheduling tool which can provide you with support in ensuring the content you create is engaging and actually works for your business and so It’s Pzazz Social was created to do just this for small businesses. 

Representing a paradigm shift in social media management, It's Pzazz Social offers a comprehensive suite of features designed to streamline content scheduling, enhance visibility, and drive engagement. With its intuitive interface and robust functionality, businesses can seamlessly create, schedule, and manage their social media content, empowering them to take control of their online presence and achieve measurable results. 

From content planning and scheduling to analytics and reporting, It's Pzazz Social provides the tools and insights businesses need to succeed in today's competitive digital world.

As well as the usual functionalities of a social media scheduling tool, users will have access to the It’s Pzazz team, to ask questions such as - ‘why did my post not perform well?’, ‘what hashtags should I try next?’, ‘why did my followers reduce’, this extra service is invaluable to small businesses as usually you’d need to have a social media specialist employed to find out the answers. 

Get in touch

Whether you're a small startup or an established enterprise, we're here to help you achieve your social media goals and drive sustainable growth.

At It's Pzazz, we are dedicated to driving success for businesses in the digital age. With our expertise, innovation, and client-centric approach, we are your trusted partner in achieving social media excellence. Join us on this transformative journey, and let's reach your full potential on social media!

01273 458433

Elevate your social media presence with It's Pzazz. Contact us today to explore how our tailored solutions can propel your business forward. 

Thanks for reading and we look forward to seeing you at Connected Brighton events soon!

Sarah Wylie

Founder, Its Pzazz


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